Website redesign for Bama Houston
Bama Houston is an alumni chapter of The University of Alabama. In 2019, I collaborated with an all-new board to launch a CMS-driven website to detail announcements, upcoming events, and signup members. The chapter tripled its paid members in the website's first year.
2019, 5 months
The former website was hard to navigate and was not responsive.
When the project started, I led 7 bi-monthly meetings to capture website chapter and committee needs then translate them into design solutions. I used Slides to document my recommendations and timeline updates. The website had to be easy to maintain and quickly converting visitors into newsletter subscribers and/or members. Since the initial launch, I have made quarterly updates to the site to add additional functionality to the site.