A world-renowned university competition has been operating through spreadsheets, emails and paper. Running the competition was too hectic. Poetic created a management platform allowing the competition to run smoothly online.
Digitize the entire competition process for three core users
Design the platform interface within 6 weeks
The complete platform launched in less than 5 months
I was the designer and the front-end developer
After the strategist and project management scoped out the features for this platform, I designed the UI. After designs were approved, I built all the designs in webflow so our international developers could build the platform without having to worry about styling.
My team worked with the client to determine what actions users could take. Due to timeline constraints, we were not able to interview users.
As the design phase evolve, the client disclosed us about certain habits and needs. Here are some high-level needs per user
The competition administrators manage hundreds of judges and competition participants each year.
Judges are often prominent business leaders across the country.
Participants are MBA students
Our client was the competition expert, I worked directly with them to design out each user flow and write helpful copy. Due to the tight deadline, it was important to iterate quickly.
We were not able to conduct any usability tests.
During the competition, judges take notes on team presentation. Judges are prompted to submit their rankings after each group of participants complete their presentations. Judges must confirm their rankings before submitting scores, there is no way to reverse any score submissions.
Tap a mockup to expand the image.
After the first competition we only had modify the design of one screen to enhance the usability for older judges.
Iterating quickly and often was crucial to the success of the project.We spoke with the client almost daily during the design phase so we were able to build a platform that was easy to use and reduce tension during the project.
We utilized inVision prototyping to get buy-in from ours stakeholders at large. Our main point of contact would use the prototypes to gather internal feedback from their team. After this project, Poetic began using inVision more frequently.