EncourageX is a relationship-building web-based platform to help individuals build and maintain healthy relationship. The platform offers free "encouragement guides". With an account, users can discover and schedule encouragement ideas for various life topics ( e.g. imposter syndrome, elderly care, etc ) to build and maintain their interpersonal connections.
I was onboarded onto this project early in my career at Poetic. As the lead designer from 2018-20, I was entrusted in revamping the MVP UI, launching a utility app to the App and Google Play Store, introducing a subscription feature, and influencing produce decisions through the design of countless new features.
Problems and Constraints
This project was a consistent, interesting challenge. We had to balance big founder dreams, with limited budgets, and almost no analytics.
We followed the agile methodology. After the weekly status meeting, the product manager updated me on any reported user-insights from the founder, as well as their latest ideas and dreams for the startup. We utilized Sketch, Zeplin, and Webflow to design, prototype and hand-off design updates to the development team.
During active design sprints, I would present several design solutions internally. We would discuss short- and long-term advantages to the design solution as well as any development limitations before we would present a new component, feature, or other product improvement to the client. The design sprit often cycled 2 or 3 iterations before we would create a responsive prototype in Webflow.