Product design for relationship-focused startup
EncourageX is a relationship-building web-based platform to help individuals build and maintain healthy relationship.
I was onboarded onto this project early in my career at Poetic. As the lead designer from 2018-20, I was entrusted in revamping the MVP UI, launching a utility app to the App and Google Play Store, introducing a subscription feature, and influencing produce decisions through the design of countless new features.
EncourageX is a relationship-building web-based platform to help individuals build and maintain healthy relationship. The platform offers free "encouragement guides". With an account, users can discover and schedule encouragement ideas for various life topics ( e.g. imposter syndrome, elderly care, etc ) to build and maintain their interpersonal connections.
Outcomes & Lessons Learned
This project was a consistent, interesting challenge. We had to balance big founder dreams, with limited budgets, and almost no analytics.
Merging client-lead decisions to create usable solutions
Learning how to think thrugh immediate, reprucssions of short-term solutions vs long-term solutions
launching an app to the store, all the things you need to do. merging updates with source-tree, etc