Product design for relationship-focused startup

Product Design, Responsive Web

EncourageX is a relationship-building web-based platform to help individuals build and maintain healthy relationship. The platform offers free "encouragement guides". With an account, users can discover and schedule encouragement ideas for various life topics ( e.g. imposter syndrome, elderly care, etc ) to build and maintain their interpersonal connections.

I was onboarded onto this project early in my career at Poetic. As the lead designer from 2018-20, I was entrusted in revamping the MVP UI, launching a utility app to the App and Google Play Store, introducing a subscription feature, and influencing produce decisions through the design of countless new features.

Problems and Constraints
This project was a consistent, interesting challenge. We had to balance big founder dreams, with limited budgets, and almost no analytics.
Design Process
We followed the agile methodology. After the weekly status meeting, the product manager updated me on any reported user-insights from the founder, as well as their latest ideas and dreams for the startup. We utilized Sketch, Zeplin, and Webflow to design, prototype and hand-off design updates to the development team.
During active design sprints, I would present several design solutions internally. We would discuss short- and long-term advantages to the design solution as well as any development limitations before we would present a new component, feature, or other product improvement to the client. The design sprit often cycled 2 or 3 iterations before we would create a responsive prototype in Webflow.
Client
EncourageX
Date
2018-20
Team
Poetic Digital
Product Manager: Adrian Samaniego
Solutions Architect: John Goodman
Project Coordinator: Justin Sanders
Primary Designer: Me
Development: Monsano Agency
We launched a supporting utility app at the end of 2018 that reminds EncourageX users about their scheduled encouragements. The app also enables users to share encouragements immediately by text.
In 2018, we redesigned the Relationship Profile to include a calendar. We later introduced a method for users to "favorite" encouragement ideas and schedule them directly to a Relationship Profile.
In 2019, we incorporated a list view on the Relationship Profile which helps users manage their scheduled encouragement right from the Relationships Profile.
After successfully introducing the list-view feature on the Relationship Profile page. We redesigned the dashboard to display a feed of all scheduled encouragements.
In 2020, the dashboard was updated to display encouragements shared with the account holder.
We introduced a method for users to save notes about relationships profiles
This Encouragement Guide page has maintained many of the original MPV elements. In the first few months on the project, I introduced  a method to convert Encouragement Guide readers into account holders and a media gallery. We later added a rating system into the web-app later on.
To grow active users, EncourageX introduced subscription feature where brands and creators can sell their own premium encouragement library.